http://www.optadesign.co.uk Opta Design Mon, 18 Mar 2013 10:33:55 +0000 http://www.optadesign.co.uk en http://optadesign.co.uk/TDABids http://optadesign.co.uk/following/optadesign.co.uk/TDABids Mon, 18 Mar 2013 10:33:55 +0000 Opta Design 5162677 <img src="http://payload143.cargocollective.com/1/0/18999/5162677/tda-home_640.jpg" width="640" height="822" width_o="825" height_o="1060" src_o="http://payload143.cargocollective.com/1/0/18999/5162677/tda-home_o.jpg" data-mid="27988869" border="0" align="left"/> <img src="http://payload143.cargocollective.com/1/0/18999/5162677/tda-review-assignment_640.jpg" width="640" height="826" width_o="825" height_o="1065" src_o="http://payload143.cargocollective.com/1/0/18999/5162677/tda-review-assignment_o.jpg" data-mid="27988874" border="0" align="left"/> <img src="http://payload143.cargocollective.com/1/0/18999/5162677/tda-payment-receipt_640.jpg" width="640" height="826" width_o="825" height_o="1065" src_o="http://payload143.cargocollective.com/1/0/18999/5162677/tda-payment-receipt_o.jpg" data-mid="27988871" border="0" align="left"/> <img src="http://payload143.cargocollective.com/1/0/18999/5162677/tda-agency-quote_640.jpg" width="640" height="826" width_o="825" height_o="1065" src_o="http://payload143.cargocollective.com/1/0/18999/5162677/tda-agency-quote_o.jpg" data-mid="27988861" border="0" align="left"/> <img src="http://payload143.cargocollective.com/1/0/18999/5162677/tda-bid-request_640.jpg" width="640" height="826" width_o="825" height_o="1065" src_o="http://payload143.cargocollective.com/1/0/18999/5162677/tda-bid-request_o.jpg" data-mid="27988863" border="0" align="left"/> <img src="http://payload143.cargocollective.com/1/0/18999/5162677/tda-favourite-translators_640.jpg" width="640" height="826" width_o="825" height_o="1065" src_o="http://payload143.cargocollective.com/1/0/18999/5162677/tda-favourite-translators_o.jpg" data-mid="27988867" border="0" align="left"/> <img src="http://payload143.cargocollective.com/1/0/18999/5162677/tda-translator-profile_640.jpg" width="640" height="826" width_o="825" height_o="1065" src_o="http://payload143.cargocollective.com/1/0/18999/5162677/tda-translator-profile_o.jpg" data-mid="27988881" border="0" align="left"/> <img src="http://payload143.cargocollective.com/1/0/18999/5162677/tda-translator-review_640.jpg" width="640" height="826" width_o="825" height_o="1065" src_o="http://payload143.cargocollective.com/1/0/18999/5162677/tda-translator-review_o.jpg" data-mid="27988882" border="0" align="left"/> <img src="http://payload143.cargocollective.com/1/0/18999/5162677/tda-translator-search-results_640.jpg" width="640" height="826" width_o="825" height_o="1065" src_o="http://payload143.cargocollective.com/1/0/18999/5162677/tda-translator-search-results_o.jpg" data-mid="27988885" border="0" align="left"/> TDABids is a product of Translatus – a language management company managing multi-language projects for some of the world’s leading companies. Translatus came to Opta Design for help in improving their customer experience in buying translation and proof-reading services via their existing website TDABids. Our first task was to establish whether the site’s existing information architecture and user interface made for a frictionless user experience. We looked at site logs and identified potential areas of improvement and sat with existing and new users to establish where in the buying process the site could be improved. This structural work then served as the structure and substance on which to develop a new user interface. Our services: identity design, copy-writing, information architecture, user experience and user interface design (all images ©Translatus Inc. 2013). TDABids is a product of Translatus – a language management company managing multi-language projects for some of the world’s leading companies. Translatus came... http://optadesign.co.uk/Books-About-Beer http://optadesign.co.uk/following/optadesign.co.uk/Books-About-Beer Thu, 14 Mar 2013 07:18:36 +0000 Opta Design 5178524 <img src="http://payload143.cargocollective.com/1/0/18999/5178524/bruges-books-about-beer.jpg" width="600" height="1006" width_o="600" height_o="1006" src_o="http://payload143.cargocollective.com/1/0/18999/5178524/bruges-books-about-beer_o.jpg" data-mid="27831140" border="0" align="left"/> <img src="http://payload143.cargocollective.com/1/0/18999/5178524/welcome-books-about-beer.jpg" width="600" height="1006" width_o="600" height_o="1006" src_o="http://payload143.cargocollective.com/1/0/18999/5178524/welcome-books-about-beer_o.jpg" data-mid="27831141" border="0" align="left"/> <img src="http://payload143.cargocollective.com/1/0/18999/5178524/london-books-about-beer.jpg" width="600" height="1006" width_o="600" height_o="1006" src_o="http://payload143.cargocollective.com/1/0/18999/5178524/london-books-about-beer_o.jpg" data-mid="27831571" border="0" align="left"/> <img src="http://payload143.cargocollective.com/1/0/18999/5178524/berlin-books-about-beer.jpg" width="600" height="1006" width_o="600" height_o="1006" src_o="http://payload143.cargocollective.com/1/0/18999/5178524/berlin-books-about-beer_o.jpg" data-mid="27832295" border="0" align="left"/> <img src="http://payload143.cargocollective.com/1/0/18999/5178524/berlin-books-about-beer-2.jpg" width="600" height="1006" width_o="600" height_o="1006" src_o="http://payload143.cargocollective.com/1/0/18999/5178524/berlin-books-about-beer-2_o.jpg" data-mid="27833084" border="0" align="left"/> Good people drink good beer. And they buy their guides as to where to find the best beers from Books About Beer – the Opta designed website for specialist publisher Cogan & Matter. Founders Tim Webb and Chris ‘Podge’ Pollard wanted ‘to write a guidebook that made a record of the lambic breweries, beers and cafés of Payottenland and Brussels, before they disappeared from the world’s beer culture forever’. And they did so. The first edition of LambicLand published in 2004 sold out, which encouraged them to produce a second book, Around Bruges in 80 Beers in 2006. Since then, the 80 Beers series has expanded to include London, Brussels, Amsterdam and Berlin, with a second edition of Bruges appearing in 2009 and of LambicLand in 2010. The Books About Beer website is built on the Shopify platform and is a responsive design that looks good on all sizes of screen, from smart phones to desktops. Good people drink good beer. And they buy their guides as to where to find the best beers from Books About Beer – the Opta designed website for specialist... http://optadesign.co.uk/Podge-s-Belgian-Beer-Tours http://optadesign.co.uk/following/optadesign.co.uk/Podge-s-Belgian-Beer-Tours Mon, 17 Sep 2012 09:21:19 +0000 Opta Design 4094049 <img src="http://payload89.cargocollective.com/1/0/18999/4094049/podge-home.jpg" width="600" height="1070" width_o="600" height_o="1070" src_o="http://payload89.cargocollective.com/1/0/18999/4094049/podge-home_o.jpg" data-mid="27880384" border="0" align="left"/><img src="http://payload89.cargocollective.com/1/0/18999/4094049/podge-tour-58.jpg" width="600" height="1070" width_o="600" height_o="1070" src_o="http://payload89.cargocollective.com/1/0/18999/4094049/podge-tour-58_o.jpg" data-mid="27880389" border="0" align="left"/><img src="http://payload89.cargocollective.com/1/0/18999/4094049/podge-tour-60.jpg" width="600" height="1070" width_o="600" height_o="1070" src_o="http://payload89.cargocollective.com/1/0/18999/4094049/podge-tour-60_o.jpg" data-mid="27880393" border="0" align="left"/><img src="http://payload89.cargocollective.com/1/0/18999/4094049/podge-belgafest-bars.jpg" width="600" height="1070" width_o="600" height_o="1070" src_o="http://payload89.cargocollective.com/1/0/18999/4094049/podge-belgafest-bars_o.jpg" data-mid="27880397" border="0" align="left"/><img src="http://payload89.cargocollective.com/1/0/18999/4094049/podge-more-belgian-beer-stuff.jpg" width="600" height="1070" width_o="600" height_o="1070" src_o="http://payload89.cargocollective.com/1/0/18999/4094049/podge-more-belgian-beer-stuff_o.jpg" data-mid="27880406" border="0" align="left"/> What makes for a great beer tour to Belgium? First: your host should have an encyclopaedic knowledge of Belgian beer and years of first-hand experience of the most atmospheric bars, brewery taps and restaurants in which to sample those beers. Secondly, to travel in style and relax in comfort, safe in the knowledge that your tour will run seamlessly and that your accommodation will be comfortable and situated close to your tour’s points-of-interest. Thirdly, you’ll want to learn about the history of the area, and hear first-hand the stories from the makers of the most interesting beers in the world. So who checks all those boxes? Ladies and gentlemen, let me introduce you to Podge’s Belgian Beer Tours. Chris ‘Podge’ Pollard is the person who knows more about Belgian beer than anyone on the planet. He also runs the best Belgian Beer Tours known to womankind. He asked Opta Design to build upon the success of his original Typepad website, with an updated identity and a new site design to reflect and reinforce his position as the premium beer tour operator to Belgium. The new bespoke site uses Perch CMS for updates to tours, and responds to various device screen widths using media queries to style the content across desktops, tablets and smart phones. What makes for a great beer tour to Belgium? First: your host should have an encyclopaedic knowledge of Belgian beer and years of first-hand experience of the... http://optadesign.co.uk/Pivovar-Zhurak http://optadesign.co.uk/following/optadesign.co.uk/Pivovar-Zhurak Thu, 01 Mar 2012 06:29:13 +0000 Opta Design 2914623 <img src="http://payload30.cargocollective.com/1/0/18999/2914623/z-logos-2.jpg" width="501" height="582" width_o="501" height_o="582" src_o="http://payload30.cargocollective.com/1/0/18999/2914623/z-logos-2_o.jpg" data-mid="14829483" border="0" align="left"/> <img src="http://payload30.cargocollective.com/1/0/18999/2914623/zhurak-logo-2.jpg" width="501" height="582" width_o="501" height_o="582" src_o="http://payload30.cargocollective.com/1/0/18999/2914623/zhurak-logo-2_o.jpg" data-mid="15708306" border="0" align="left"/> Ex-pat brewer Chris Baerwaldt asked Opta Design to update the branding of his delightfully named brewery Pivovar Zhůřák (check out those diacriticals) with a fresh new design.Chris who has a long association with the Hoppy Brewery Company in Sacramento California, has been living in the Czech Republic since the early 2000s, brewing wheat beers and ales in the small west Bohemian town of Zhůř. He wanted an identity that reflected the fun of the Californian microbrewery scene whilst appealing to the nascent Czech craft beer market.Our design takes a good measure of Californian sunshine and gives it a Bohemian twist with the use of a linocut image, using a lovely cap ‘Z’ that blends nice with the chiseled look and feel of the sun. This stamp pairs beautifully with types from the hand of the Czech Republic’s most accomplished type designer František Storm (natives intuitively know how to design diacriticals that blend into a type’s design rather than be a last minute add on), that have been tweaked to produce a whole that is most definitely more than the sum of the parts. Ex-pat brewer Chris Baerwaldt asked Opta Design to update the branding of his delightfully named brewery Pivovar Zhůřák (check out those diacriticals) with a... http://optadesign.co.uk/NetworkModsHome http://optadesign.co.uk/following/optadesign.co.uk/NetworkModsHome Wed, 22 Feb 2012 08:00:13 +0000 Opta Design 2859688 <img src="http://payload27.cargocollective.com/1/0/18999/2859688/netmodshome.jpg" width="540" height="355" width_o="540" height_o="355" src_o="http://payload27.cargocollective.com/1/0/18999/2859688/netmodshome_o.jpg" data-mid="14538546" border="0" align="left"/> NetworkMods is a Cambridge-based computing and technology support service, who came to Opta Design to design their new reliable and friendly computer support @home service for residents in the Cambridge and Newmarket areas. We designed their new @home marque using hand drawn type, tweaked and refined their existing NetworksMods logotype, designed and built their new website. The website responds to various device screen widths using media queries to style the content across desktops, tablets and smart phones, delivering a quality experience to users no matter how large (or small) the device browser. The site is powered by Perch content management system (CMS), the perfect CMS for a site of this size and functionality.‘There are some things that you shouldn’t attempt if you are not an expert: Website design is one of these things. Opta Design are experts at making websites look good and work effectively on any browser or platform’. Richard Gibb at NetworkMods. NetworkMods is a Cambridge-based computing and technology support service, who came to Opta Design to design their new reliable and friendly computer support @home... http://optadesign.co.uk/The-Wrong-Mr-Johnson http://optadesign.co.uk/following/optadesign.co.uk/The-Wrong-Mr-Johnson Mon, 14 Nov 2011 04:45:06 +0000 Opta Design 2301698 <img src="http://payload.cargocollective.com/1/0/18999/2301698/about_640.jpg" width="640" height="852" width_o="800" height_o="1065" src_o="http://payload.cargocollective.com/1/0/18999/2301698/about_o.jpg" data-mid="27885793" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/18999/2301698/cast_640.jpg" width="640" height="852" width_o="800" height_o="1065" src_o="http://payload.cargocollective.com/1/0/18999/2301698/cast_o.jpg" data-mid="27885805" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/18999/2301698/poster_640.jpg" width="640" height="852" width_o="800" height_o="1065" src_o="http://payload.cargocollective.com/1/0/18999/2301698/poster_o.jpg" data-mid="27885812" border="0" align="left"/> Director and screen writer Carl Harber asked Opta Design to put together a quick promotional Typepad blog and poster design for his Czech film The Wrong Mr Johnson. Set in Prague, The Wrong Mr Johnson is a sweet comedy of errors about mistaken identity. It looks and feels so much more than the shoestring budget afforded, with some tender performances from some of the Czech Republic’s biggest film stars. ‘It’s a movie that still believes in dreams coming true, but has no illusions about how easy it is to make that happen’, says Carl. With the line up of talent he managed to get on board, it seems dreams really can come true. Watch the trailer on Vimeo. Director and screen writer Carl Harber asked Opta Design to put together a quick promotional Typepad blog and poster design for his Czech film The Wrong Mr... http://optadesign.co.uk/King-s-College-Market-Hostel http://optadesign.co.uk/following/optadesign.co.uk/King-s-College-Market-Hostel Tue, 25 Oct 2011 05:01:16 +0000 Opta Design 2200962 <img src="http://payload.cargocollective.com/1/0/18999/2200962/kings_panels-1.jpg" width="640" height="487" width_o="640" height_o="487" src_o="http://payload.cargocollective.com/1/0/18999/2200962/kings_panels-1_o.jpg" data-mid="11001141" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/18999/2200962/kings_panels-2.jpg" width="640" height="487" width_o="640" height_o="487" src_o="http://payload.cargocollective.com/1/0/18999/2200962/kings_panels-2_o.jpg" data-mid="11001142" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/18999/2200962/kings_panels-3.jpg" width="640" height="487" width_o="640" height_o="487" src_o="http://payload.cargocollective.com/1/0/18999/2200962/kings_panels-3_o.jpg" data-mid="11001143" border="0" align="left"/> Opta Design were commissioned to design some information boards for the Common Room areas for The Market Hostel in the centre of Cambridge for King’s College. Feedback from Dr. Patricia McGuire, the Archivist at King’s College was extremely positive: ‘The furnishings officer and clerk of works have just seen the boards, and declared themselves pleased. The boards were deemed very attractive...work well with the light-greenish paint in the Market Hostel rooms where the panels will hang’. Opta Design were commissioned to design some information boards for the Common Room areas for The Market Hostel in the centre of Cambridge for King’s College.... http://optadesign.co.uk/Churchill-College http://optadesign.co.uk/following/optadesign.co.uk/Churchill-College Mon, 24 Oct 2011 14:53:35 +0000 Opta Design 2197536 <img src="http://payload.cargocollective.com/1/0/18999/2197536/churchill_panels-1.jpg" width="640" height="472" width_o="640" height_o="472" src_o="http://payload.cargocollective.com/1/0/18999/2197536/churchill_panels-1_o.jpg" data-mid="10984041" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/18999/2197536/churchill_panels-2.jpg" width="640" height="472" width_o="640" height_o="472" src_o="http://payload.cargocollective.com/1/0/18999/2197536/churchill_panels-2_o.jpg" data-mid="10984044" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/18999/2197536/churchill_panels-3.jpg" width="640" height="472" width_o="640" height_o="472" src_o="http://payload.cargocollective.com/1/0/18999/2197536/churchill_panels-3_o.jpg" data-mid="10984045" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/18999/2197536/churchill_panels-4.jpg" width="640" height="472" width_o="640" height_o="472" src_o="http://payload.cargocollective.com/1/0/18999/2197536/churchill_panels-4_o.jpg" data-mid="10984046" border="0" align="left"/> Opta Design were commissioned to design a series of display panels for the Jock Colville Hall, Churchill College outlining some of the ephemera held at the Churchill Archives Centre. It’s always great to get positive feedback from clients. The Centre’s Director Allen Packwood was most complimentary: ‘Opta Design instantly took onboard the dynamics of the exhibition we wanted to create and came up with fantastic layouts to schedule. To paraphrase Churchill, I am sure that this is just the end of the beginning of a great working relationship.’ Opta Design were commissioned to design a series of display panels for the Jock Colville Hall, Churchill College outlining some of the ephemera held at the... http://optadesign.co.uk/Logo-love http://optadesign.co.uk/following/optadesign.co.uk/Logo-love Thu, 21 Jul 2011 03:35:54 +0000 Opta Design 1759026 <img src="http://payload.cargocollective.com/1/0/18999/1759026/tda-bids-1_640.jpg" width="640" height="197" width_o="650" height_o="200" src_o="http://payload.cargocollective.com/1/0/18999/1759026/tda-bids-1_o.jpg" data-mid="27737712" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/18999/1759026/buddy-bet-1_640.jpg" width="640" height="197" width_o="650" height_o="200" src_o="http://payload.cargocollective.com/1/0/18999/1759026/buddy-bet-1_o.jpg" data-mid="27737611" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/18999/1759026/camlex-1_640.jpg" width="640" height="197" width_o="650" height_o="200" src_o="http://payload.cargocollective.com/1/0/18999/1759026/camlex-1_o.jpg" data-mid="26914562" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/18999/1759026/tripinit_640.jpg" width="640" height="197" width_o="650" height_o="200" src_o="http://payload.cargocollective.com/1/0/18999/1759026/tripinit_o.jpg" data-mid="11246584" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/18999/1759026/105west_640.jpg" width="640" height="197" width_o="650" height_o="200" src_o="http://payload.cargocollective.com/1/0/18999/1759026/105west_o.jpg" data-mid="8654707" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/18999/1759026/the-wrong-mr-johnson_640.jpg" width="640" height="197" width_o="650" height_o="200" src_o="http://payload.cargocollective.com/1/0/18999/1759026/the-wrong-mr-johnson_o.jpg" data-mid="8771582" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/18999/1759026/accounts-direct-1_640.jpg" width="640" height="197" width_o="650" height_o="200" src_o="http://payload.cargocollective.com/1/0/18999/1759026/accounts-direct-1_o.jpg" data-mid="8654708" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/18999/1759026/headcase-2_640.jpg" width="640" height="197" width_o="650" height_o="200" src_o="http://payload.cargocollective.com/1/0/18999/1759026/headcase-2_o.jpg" data-mid="8771348" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/18999/1759026/broll-ross_640.jpg" width="640" height="197" width_o="650" height_o="200" src_o="http://payload.cargocollective.com/1/0/18999/1759026/broll-ross_o.jpg" data-mid="8772459" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/18999/1759026/oliver-heywood_640.jpg" width="640" height="197" width_o="650" height_o="200" src_o="http://payload.cargocollective.com/1/0/18999/1759026/oliver-heywood_o.jpg" data-mid="8772547" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/18999/1759026/podge_640.jpg" width="640" height="197" width_o="650" height_o="200" src_o="http://payload.cargocollective.com/1/0/18999/1759026/podge_o.jpg" data-mid="8770974" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/18999/1759026/cogent-1_640.jpg" width="640" height="197" width_o="650" height_o="200" src_o="http://payload.cargocollective.com/1/0/18999/1759026/cogent-1_o.jpg" data-mid="8654709" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/18999/1759026/five-rivers_flix-cloud_640.jpg" width="640" height="197" width_o="650" height_o="200" src_o="http://payload.cargocollective.com/1/0/18999/1759026/five-rivers_flix-cloud_o.jpg" data-mid="8772299" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/18999/1759026/curve-1_640.jpg" width="640" height="197" width_o="650" height_o="200" src_o="http://payload.cargocollective.com/1/0/18999/1759026/curve-1_o.jpg" data-mid="8654710" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/18999/1759026/datanomic-1_640.jpg" width="640" height="197" width_o="650" height_o="200" src_o="http://payload.cargocollective.com/1/0/18999/1759026/datanomic-1_o.jpg" data-mid="8654711" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/18999/1759026/carrithers_640.jpg" width="640" height="197" width_o="650" height_o="200" src_o="http://payload.cargocollective.com/1/0/18999/1759026/carrithers_o.jpg" data-mid="8770976" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/18999/1759026/lava-mobile200_640.jpg" width="640" height="197" width_o="650" height_o="200" src_o="http://payload.cargocollective.com/1/0/18999/1759026/lava-mobile200_o.jpg" data-mid="8654714" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/18999/1759026/midas-1_640.jpg" width="640" height="197" width_o="650" height_o="200" src_o="http://payload.cargocollective.com/1/0/18999/1759026/midas-1_o.jpg" data-mid="8654716" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/18999/1759026/millcam-1_640.jpg" width="640" height="197" width_o="650" height_o="200" src_o="http://payload.cargocollective.com/1/0/18999/1759026/millcam-1_o.jpg" data-mid="8654717" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/18999/1759026/mrm-1_640.jpg" width="640" height="197" width_o="650" height_o="200" src_o="http://payload.cargocollective.com/1/0/18999/1759026/mrm-1_o.jpg" data-mid="8771484" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/18999/1759026/rosewood-1_640.jpg" width="640" height="197" width_o="650" height_o="200" src_o="http://payload.cargocollective.com/1/0/18999/1759026/rosewood-1_o.jpg" data-mid="8654718" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/18999/1759026/m-word-inkski_640.jpg" width="640" height="197" width_o="650" height_o="200" src_o="http://payload.cargocollective.com/1/0/18999/1759026/m-word-inkski_o.jpg" data-mid="8771796" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/18999/1759026/boombox_640.jpg" width="640" height="197" width_o="650" height_o="200" src_o="http://payload.cargocollective.com/1/0/18999/1759026/boombox_o.jpg" data-mid="8772460" border="0" align="left"/> What makes a good logo? It’s quite simple: does it look good? Is it memorable? Is it scaleable? Does it work without colour? Is the client happy? Are the designers happy too? All those boxes ticked? Et voilà... ‘The best way to persuade people is with your ears – by listening to them’. Dean Rusk What makes a good logo? It’s quite simple: does it look good? Is it memorable? Is it scaleable? Does it work without colour? Is the client happy? Are the... http://optadesign.co.uk/Jama-Steakhouse http://optadesign.co.uk/following/optadesign.co.uk/Jama-Steakhouse Tue, 12 Jul 2011 13:37:54 +0000 Opta Design 1718278 <img src="http://payload.cargocollective.com/1/0/18999/1718278/Adobe Illustrator CS4 2.jpg" width="500" height="710" width_o="500" height_o="710" src_o="http://payload.cargocollective.com/1/0/18999/1718278/Adobe Illustrator CS4 2_o.jpg" data-mid="8450434" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/18999/1718278/Adobe Illustrator CS4 3.jpg" width="500" height="710" width_o="500" height_o="710" src_o="http://payload.cargocollective.com/1/0/18999/1718278/Adobe Illustrator CS4 3_o.jpg" data-mid="8450441" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/18999/1718278/Adobe Illustrator CS4.jpg" width="500" height="710" width_o="500" height_o="710" src_o="http://payload.cargocollective.com/1/0/18999/1718278/Adobe Illustrator CS4_o.jpg" data-mid="8450449" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/18999/1718278/Adobe Illustrator CS4 4.jpg" width="500" height="710" width_o="500" height_o="710" src_o="http://payload.cargocollective.com/1/0/18999/1718278/Adobe Illustrator CS4 4_o.jpg" data-mid="8450444" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/18999/1718278/Adobe Illustrator CS4 5.jpg" width="500" height="710" width_o="500" height_o="710" src_o="http://payload.cargocollective.com/1/0/18999/1718278/Adobe Illustrator CS4 5_o.jpg" data-mid="8450456" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/18999/1718278/Adobe Illustrator CS4 6.jpg" width="500" height="710" width_o="500" height_o="710" src_o="http://payload.cargocollective.com/1/0/18999/1718278/Adobe Illustrator CS4 6_o.jpg" data-mid="8450466" border="0" align="left"/> Jáma Steakhouse is part of the the Jáma Group of bars in Prague, Czech Republic. The Steakhouse has an expansive steak menu with cuts of meat from around the globe from various breeds, all cooked to order on a lava grill. As patrons of the Jáma bars and restaurants, Opta Design were commissioned to design a ‘meaty set of posters’. Opting for a mainly typographic approach, we settled on using quotes from meat lovers around the world, reflecting the restaurants promise to be a fun, relaxed place to eat really good steak. ‘No diet will remove all the fat from your body because the brain is entirely fat. Without a brain, you might look good, but all you could do is run for public office’. George Bernard Shaw Jáma Steakhouse is part of the the Jáma Group of bars in Prague, Czech Republic. The Steakhouse has an expansive steak menu with cuts of meat from around the...