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Good design is redesign

It’s rare to get things absolutely right first time. Good design often comes after many iterations where prototypes are tested, feedback is incorporated, and the design revised.

It takes confidence and maturity to discard initial ideas that don’t quite hit the mark. Developing a questioning dissatisfaction is hard, but improved work usually comes out of situations when you think, ’I can do better than this’, often a better solution is just round the corner.

‘Experience tells us not to expect to get things right first time; we plan for plans to change’

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